Have I been penalized..?Demanding greater search engine transparency
Event Details
  • What?
    Insight into search penalties and their risk implications
  • When?
    The seminar took place on Thursday, 14 April 2011
  • Audience
    Fund managers,
    Stockbroker analysts,
    Financial media
London Seminar on search engine penalties
London Seminar on search engine penalties

"The risk to quoted companies from search engine penalties"

Summary
Did you know that online businesses can be severely affected by accidental search penalties?

On 14 April 2011, experts in internet search explained search penalties and the risk to quoted companies in short presentations to an audience of fund managers, analysts and financial media


Video: London Seminar 14 April 2011


Background
Search penalties typically have a severe impact on website traffic. Even legitimate sites can find their visitor numbers severely restricted by a penalty which has been imposed accidentally.

In the UK, a massive 98% market share is commanded by the top three search engines, making them the gate keepers of the web. They do not confirm penalties – leaving affected websites and online businesses in the dark. They are able to act as judge, jury and executioner.

With UK e-commerce now worth an estimated £100bn annually, search penalties applied to AIM or other smaller quoted companies could be potentially ruinous, representing a real risk to investors.

Aimed at financial professionals, the London seminar highlighted the nature of search penalties and their risk implications to quoted businesses.


Hosts and Speakers
The seminar was hosted by One News Page,a global news navigator website which suffered a lengthy Google penalty for a long period of time but - despite numerous efforts - has never been able to find out why.

Speaker session host: Raymond Snoddy, media journalist and presenter of BBC NewsWatch, previously Media Editor at The Times, Media Correspondent at the Financial Times and Presenter of Hard News at Channel 4

Speaker: Timothy R.W. Cowen, Partner, Sidley Austin LLP, expert on EU and UK competition law

Speaker: Bob Sakayama, TNG/Earthling Inc (New York), Expert on search penalties and market leader on penalty handling. Originator of a strategy known as 'structural SEO' for enterprise search performance - Read about some of the issues Bob and his team confront at http://www.re1y.com

Speaker: Tariq Ahmed, expert on natural search at UK-based online marketing firm Adrac

Speaker: Dr Marc Pinter-Krainer, ex AIM-quoted company CEO and founder of One News Page


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