|Have I been penalized..?Demanding greater search engine transparency|
"The risk to public companies from search engine penalties"Summary
Did you know that online businesses can be severely affected by accidental search penalties?
On October 18, 2011, experts in internet search explained search penalties and the risk to public companies in short presentations to a Wall Street audience of equity analysts, fund managers and financial media.
A video recording of the seminar will be posted here shortly.
In the U.S., a massive 98% market share is commanded by the top three search engines, making them the gate keepers of the web. They do not confirm penalties – leaving affected websites and online businesses in the dark. They are able to act as judge, jury and executioner.
With e-commerce representing an increasing proportion of the U.S. economy, search penalties applied to smaller public companies could be potentially ruinous, representing a real risk to investors.
Aimed at financial professionals, the Wall Street seminar highlighted the nature of search penalties and their risk implications to public businesses.
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