"The risk to public companies from search engine penalties"

On October 18, 2011, experts in internet search explained search penalties and the risk to public companies in short presentations to a Wall Street audience of equity analysts, fund managers and financial media.

A video recording of the seminar will be posted here shortly.

Background
Search penalties typically have a severe impact on website traffic. Even legitimate sites can find their visitor numbers severely restricted by a penalty which has been imposed accidentally.

In the U.S., a massive 98% market share is commanded by the top three search engines, making them the gate keepers of the web. They do not confirm penalties – leaving affected websites and online businesses in the dark. They are able to act as judge, jury and executioner.

With e-commerce representing an increasing proportion of the U.S. economy, search penalties applied to smaller public companies could be potentially ruinous, representing a real risk to investors.

Aimed at financial professionals, the Wall Street seminar highlighted the nature of search penalties and their risk implications to public businesses.

Share this:   Facebook    E-mail    Twitter    Digg    Mixx    StumbleUpon