|Did you know..?|
- With some 1 billion searches each day, search engines are the gate keepers of the web.
- Search penalties can have a severe impact, effectively removing a website from the net.
- Most penalties are applied for a good reason (e.g. spamming sites). However, in some cases severe penalties are imposed accidentally on legitimate sites - with severe consequences.
- There is currently no penalty notification from search engines.
- In most cases, website owners have no means to confirm the penalty status with the search engine.
- Online businesses waste considerable resource optimizing sites which are penalized, or trying to rectify the cause of a suspected penalty without being subjected to one.
- Search engines leave affected online businesses in the dark. This needs to change. More transparency is required.
- Keep up to date - join our free mailing list.
Join our campaign to abolish secret search penalties
Search engine rankings can make or break a website. But did you know that the leading search engines, including Google, can introduce accidental restrictions which can trigger a collapse in your site's hard-earned rankings?
Worse still, it's up to you to find out if you've been penalized as they don't even bother to let you know.
More worryingly, some leading search engines are loath to admit that they impose such penalties.
And if you have been penalized, they make it virtually impossible for you to find out what sort of penalty has been imposed on your site, and why.
This means your site's success or failure is determined by obscure forces that only the search engines can understand.
We say it's time for website owners to speak up and demand the leading search engines allow us to know if we have faced a penalty and, if so, what we can do to quickly put things right.
We say if the search engines operated more transparently, it would make the online market place fairer, which is better for us as site owners, and ultimately our users.
This is why we have launched Have I Been Penalized..?
If you are website owner and would like to keep up to date with our campaign please join our free mailing list now.
Other recent articles:
Google antitrust investigation: Rumours of imminent settlement met with scepticism
Google antitrust settlement offer rejected as "not acceptable" by EU competition chief
News portal One News Page responds to EU regulator on Google's latest antitrust proposals
EU seeks feedback on Google's latest antitrust offer
Selected European Commission Market Testing responses
Google Must Recognise Right to Equality in Online Search
How Search Really Works [VIDEO]
EU regulator seeks feedback on Google's concessions in antitrust case
Google antitrust settlement won't be reached until "after the summer" - European regulator
U.S. Federal Trade Commission to resolve Google antitrust probe
Google antitrust investigations discussed by U.S., European regulators
Internet giant Google is "accruing billions of dollars of antitrust liabilities"
Google offers fresh concessions to European antitrust authorities over alleged anti-competitive business practices - report
Google submits proposal to allay EU competition concerns
EU throws Google a lifeline to avoid fines over four antitrust concerns including universal search
Calls for Google to face sanctions, fines over "abuse of its dominance"
Google steps up user data mining across all of its services in "Big Brother" move
European Commission to present Google with 400-page objection document on business practices
Greater transparency needed in online search in India: New CIRC survey finds high user distrust of ads blending in online search results
Regulation and Transparency Required for SMEs to Leverage Internet Effectively
Increasing search engine transparency: Google takes steps backwards
Google's mysterious death penalty - Financial Post podcast
What are the risks to investors from search engine penalties on public companies? US and UK experts host open debate before a Wall Street audience
Don’t pander to Panda
"Search engines must be more transparent on penalties" - One News Page CEO posts personal video message
Experts talk to City audience about search penalties
Analysts wise up to search penalties, finds new poll... but there's a long way to go
Website owners want full transparency over search engine traffic penalties